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PROGRAM OBJECTIVE
The BSBA in Marketing Management program is designed to equip you with the knowledge and skills for effective marketing and sales strategies: how a company determines what product or service to sell, how customers and markets are delineated into target demographics, and the methods of reaching them. The course also focuses on strategic marketing issues which marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology and corporate social responsibility.
Major in Marketing Management
BSBA in Human Resource Development Management in the Philippines
The Bachelor of Science in Business Administration major in Human Resource Development Management is a four-year college course that incorporates employment issues with business management. The program provides students with knowledge and abilities in workforce organization, job analysis, manpower recruitment and compensation, personnel training, legal provisions and other labor concerns.
In comparison with BS in Business Administration which deals with the fundamental concepts of operating and managing a business, BSBA in Human Resource Development Management focuses on people-oriented subjects associated with organizational workforce.
HUMAN RESOURCE
DEVELOPMENT MANAGEMENT
BSBA in Financial Management in the Philippines
The Bachelor of Science in Business Administration major in Financial Management is a four-year college course recommended for people who plan to make a career in Banking and Finance Industry. The program aims to help students acquire analytical skills, perception, and competencies necessary for sound financial decision making in the business world.
In comparison with BS in Business Administration which deals with the fundamental concepts of operating and managing a business, BSBA in Finance Management focuses on financial analysis, economics, investment strategies, management systems, banking and commercial planning.
FINANCIAL MANAGEMENT
BSBA in Operations Management in the Philippines
Bachelor of Science in Business Administration major in Operations Management (BSBA-OM) is a four year degree program designed to provide students with knowledge and skills in product creation, development, distribution, substantial measurement and analysis of internal processes.
The BSBA in Operations Management program instructs students on how manufacturing and service operations contribute to organizational strategy. Topics discussed in this course include product and process strategy, capacity, planning, location and layout strategies, supply-chain management, aggregate planning and scheduling.
OPERATION MANAGEMENT
BUSINESS ECONOMICS
BSBA in Business Economics in the Philippines
The Bachelor of Science in Business Administration major in Business Economics program (BSBA-BUSEC) is designed to provide students with a strong foundation and an understanding of the world of economics, covering local and global economic conditions as well as the methods and applications of economic analysis.
The program includes topics and courses in banking, investments, business processes, laws, international economics, managerial economics, human resource economics, liberal arts and government.
The program is designed to enhance the strategic planning and research skills, critical thinking, problem solving and analytical skills of the students.
By enabling students to engage in self-initiated
independent learning, these skills provide the
foundation for a productive career and a satisfying
life.These skills include analytical and critical thinking,
decision making,intellectual
independence, leadership,planning and
organization, and problem solving.
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